—Same price, less flavour!
Nicked:
Shrinkflation was bad enough. Same price, smaller pack, and you’re left holding a “sharing” bar that wouldn’t satisfy a toddler.
Ingredilution is its meaner sibling. The pack stays the same. The price stays the same. The flavour quietly gets mugged in an alley and replaced with cheaper filler, weaker spice, and that odd, flat sweetness that screams “recipe change”.
This tag is for products that haven’t shrunk; they’ve just been hollowed out:
If it used to slap and now tastes like polite disappointment, it belongs here.
Christmas has come and gone. The presents are not what they once were. Yes, socks again this year. Useful, sure, but not exactly the sort of thing that makes you sit up like a Labrador hearing a biscuit tin. Still, presents aren’t the bit that’s shifted the most. It’s the small rituals. The predictable little…